Amanda Crugnale ’15
Fashion Merchandising & Retail Marketing Franklin, MA
Chanel is a privately held company owned by Alain and Gerard Wertheimer, grandsons of Pierre Wertheimer, who was an early business partner of Coco Chanel. Its products cover clothes, fragrances, handbags and watches. The brand is most famous for its “little black dress”, the Chanel No. 5 perfume and the Chanel Suit. Karl Lagerfeld joined Chanel as its creative director in 1983. Chanel has the highest brand awareness among luxury Chinese consumers.
What did you do?
I had the opportunity to learn first-hand how to engage customers more fully in their shopping experience by creating striking and innovative layouts and displays at the Newbury St. Boutique. This type of professional experience is exactly why I selected JWU’s fashion merchandising program over its competitors.
What did you learn?
Chanel’s approach to visual merchandising is incredible. Everything that you see on the runway show is brought to each boutique. It’s not just when you look at the fashion show - it goes into every single store and is displayed exactly like the runway show. So you get to go back and get inspired again just by going shopping is really amazing.
Visit link.jwu.edu > jobs & internships > find an internship to learn more about the importance and how to apply for internship. This is a starting point. To learn more see an experiential education coordinator.